Square
Cash App Meets Square
A migration pathway for Cash App businesses to Square.
The Project
Design a smooth transition for ineligible Cash for Business sellers from Cash App over to Square. A brief summary of my work can be found below. For a full case study, contact me.
Background
Compliance changes rendered certain businesses ineligible to use Cash App, which would leave thousands of users without a payment processor.
The Goal
Ensure a seamless transition to Square so users could continue running their businesses and taking payments with minimal disruption.
Bridging two ecosystems with a single, seamless experience.
How I Helped
This project was a collaboration between Cash App and Square, ensuring a cohesive customer experience across both ecosystems.
Understanding the audience
Partnered with the Cash for Business team to understand their audience, customer needs, and product voice and tone.
Messaging strategy
Created a strategy to ensure messaging parity and design a narrative that resonated with the customer base.
Feature mapping
Mapped Cash App features to Square offerings to clearly communicate to Cash users about the relevance and value of transitioning.
Feature Mapping
Showing users what they already have—and what they'll gain.
Cash For Business User Benefits
Results
Due to the proprietary nature of this work, results will not be shared publicly.
Contact me to learn more.