Square, Block Inc.
Tap to Pay on iPhone
A revolutionary new technology allowing businesses to take payments directly on an iPhone.
The Approach
Being part of a new product launch meant our team at Square had the unique challenge of building trust from scratch, particularly in the US, where tap-to-pay is still emerging.
My Role
- Led Content Strategy
- UX Writing
- Content Design
The challenge was clear: make an invisible technology feel tangible, trustworthy, and effortless.
Understanding Our Audience
New Sellers
First-time business owners unfamiliar with payment processing. They need confidence-building language that demystifies the technology and clear onboarding that reduces anxiety.
Existing Sellers
Experienced merchants already using Square hardware. They want efficiency-focused content that highlights speed and flexibility without redundant explanations.
The User Journey
Step 01
A new way to take payments
Introducing contactless payments without additional hardware.
Step 02
All payment types welcome
Support for credit, debit, and digital wallets in one tap.
Step 03
Hold and wait for the tone
Clear audio and visual feedback guides the interaction.
Step 04
Get ready to give it a go
Onboarding that builds confidence from the first transaction.
Content in Context
Reflection
This project taught me that the best UX writing is often invisible. The real work isn't in finding clever words—it's in understanding the exact moment a user needs reassurance, guidance, or simply permission to proceed.
Impact